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微博动漫:2.48亿男性动漫用户更喜欢花更多的钱

    原创标题:微博动画:2.48亿对动画感兴趣的男性更有可能花钱。[PC.Information]12月24日

    原名:微博动画:2.48亿对动画感兴趣的男性更有可能花钱

    12月24日,新浪微博在新浪微博主办的“2008V影响力峰会”上宣布了“微博动画领域的白皮书”。数据显示,到2018年11月,对微博动漫感兴趣的用户数量达到2.48亿,核心动漫用户数量达到3.126亿,KOL账号达到34000,覆盖了超过3.5亿粉丝。每年新增动漫主题36000个,主题讨论1100万次,主题阅读达1034亿次。

    同时,从用户阅读的内容类别来看,国内动漫的受欢迎度最高,接近70%,在微博上阅读过国内动漫的用户数量高达90%。

    从用户特征量表来看,2018年,动漫用户特征量表保持快速增长,用户逐渐年轻化,男性用户性别呈上升趋势,男性用户消费潜力较大。微博拥有近2.5亿动画用户和3200万核心动画用户。女性用户在性别方面比男性用户占更多,但是男性用户在逐渐上升,并且差距正在缩小。

    就年龄而言,年轻用户的比例相对稳定。同时,还有一个增长的趋势。越来越多的年轻用户涌入动画人群。

    从消费行为的角度来看,男性消费者所占比例高于女性用户,尤其是各个消费领域,说明男性用户具有较高的消费意愿和积极性。另外,95岁以后的男性用户更值得我们关注。

    同时,微博动漫宣布将与阿里宇携手推出“喜鹊桥项目”,双方将探讨今后在内容电子商务和IP衍生品开发领域开展合作的更多可能性。

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